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Marketing through the Customer Lifecycle

Marketing through Customer Lifecycle

Keep your current customers as you get new ones

Your customers come and go, but the most growth come from those who stay. The more customers you keep, the more your profitabiity will skyrocket, particularly when you recognize that investing in new customers is between 5 and 25 times more expensive than retaining existing ones (Harvard Business Review).

It’s time now to be more forward thinking in your marketing, using a more holistic, customer lifecycle approach instead.


  • What is Customer Lifecycle marketing?

  • Phases of Customer Lifecycle marketing

  • What you need to review and refine