Ask yourself this question: What problem does my business solve, and for who? Your business exists to solve your customers' problems and if you can do that in an effective and unique way, you're guaranteed to see your business grow.Read More
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What measures do you use to determine if your business is growing the way you want? What marketing metrics should a business like yours be watching in order to understand your growth? You'll need to access objective data to tell you whether or not your business is achieving its aims, and what you need to do to keep growing. To that end, here are five metrics you essential for you to keep track of.Read More
How on earth do those successful, on-the-ball content creators stay on top of it all? The secret is that they are organized. If you want to use content to gain exposure, build relationships, and sell your products and services, you’ll need to be organized too.Read More
Many of my clients are looking for ways to give their images more appeal and Visme is a place to quickly and easily create professional looking imagery yourself, even if you are design-challenged and time-starved.
This post was put together to answer a number of questions that keep coming up about what tool to use, where and how.Read More
That ‘know, like, trust’ equation is the basis of all repeat sales. It’s also very difficult to build unless you can communicate regularly and effectively. One tool used to start the process is to offer a Lead Magnet. Make that an irresistible Lead Magnet.Read More
There is an assumption that the small business will be reaching out to their customers online, but that doesn’t help with what to create and what value it has to the visiting public. It’s an incredibly stressful situation when all that work doesn’t seem to be generating sales or meeting the business owners often understated or undefined expectations.Read More