If you follow headlines, you may think that the days of business cards are over. Over the years we’ve been told to never attend a networking event without them. Are they really still important in this day and age?Read More
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You’ve heard the buzz about webinars and you’re looking for another way to connect with your potential clients. While it may seem like a good idea, you’re not convinced. Sound like you? Well, here are 10 reasons you may want to consider.Read More
In a previous post, we talked about what to put in your newsletter now you’ve decided to get serious about sending an e-newsletter on a regular basis. This assumes you’ve got ways to get people to join your email list so they can get your mailings, including your newsletter. The missing part of that conversation is how to get people to join your email list.Read More
We've talked about the need to get to know your customers and email list subscribers. We also talked about using this knowledge to inspire all your marketing collateral, such as your website, sales pages and email newsletters. To take full advantage of the inroads and lucrative opportunities that come from using these methods, you may need to develop a content marketing mindset.
Now that you’ve decided to get serious about sending newsletters a part of your marketing activities, you’ve discovered something. You’ve come to realise that knowing what to put in your email newsletter is as important as creating one.Read More
When it comes to writing blog posts there’s always that moment when you draw a blank and forget everything about the type of content your audience wants to read. There are ways around this momentary lapse of creativity and that’s what this post is about. Here’s a great fall back you should add to your content mix creation activities.Read More