How to build your email list

How to build your email list

In a previous post, we talked about what to put in your newsletter now you’ve decided to get serious about sending an e-newsletter on a regular basis. This assumes you’ve got ways to get people to join your email list so they can get your mailings, including your newsletter.  The missing part of that conversation is how to get people to join your email list.

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Developing a content marketing mindset

Developing a content marketing mindset

We've talked about the need to get to know your customers and email list subscribers. We also talked about using this knowledge to inspire all your marketing collateral, such as your website, sales pages and email newsletters. To take full advantage of the inroads and lucrative opportunities that come from using these methods, you may need to develop a content marketing mindset.
 

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Brainstorming blog post ideas

Brainstorming blog post ideas

When it comes to writing blog posts there’s always that moment when you draw a blank and forget everything about the type of content your audience wants to read. There are ways around this momentary lapse of creativity and that’s what this post is about. Here’s a great fall back you should add to your content mix creation activities.

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