The importance of your website to your marketing
There’s a lot of marketing options out there today. One of the most important marketing materials that you can have is your website. Your website will help you find business, quality business, and make more sales. Your website works for you when you’re sleeping by providing your audience with information and access to your thoughts and ideas, including what makes you different.
Your website is your online storefront – If you have a bricks-and-mortar store or only an online presence, you need a good website to act as your storefront online. This will be available all the time to your audience and help you get more customers. Look at your website from a visitor point of view.
Would you want spend time in this “store?” Why? What would your answer be?
A website is “Always On” for you – A website works 24/7, 365 days a year. If you set it up right with a good FAQ, easy contact information, autoresponders and more, it will sell for you without you even being there.
Website load time matters – When it comes to how fast your website loads, there are many ways to make it quicker. Your audience will not give you much of a chance when it comes to loading times. If your website doesn’t load quickly (within a couple of seconds), they’ll click away and go to another site.
SEO makes a difference – Using proper search engine optimization practices can not only help your audience find you, but it will also keep them interested enough to stay on your website to search for information.
A good website elicits trust – When a website has good design, loads fast, and has top-notch information, it really makes a big difference. You want your audience to come to your website and feel trust in your offerings based on what they see. Do what you can to meet their expectations.
A well-thought-out layout gets more action – Understanding how your audience looks at and uses websites can help you make the website more useful. Most people read in an F-pattern, and like to scroll and read major points on a site before reading the meat of the information. Make your design easy to scan.
Your colour palette makes a difference – You don’t want to blind your audience when they come to your website. You want the colors to help them feel comfortable and able to read everything that you offer. There are lots of easy to find studies on the influence of colour. Google the term and review what you find. Make sure the colour palette you choose speaks to your audience, with the message you want them to hear.
Your website represents you – It represents who you are and can be unique to you and your niche. You want the website to be something you are proud of sharing with the world, and truly represent who you are as a person and business owner.
It’s crucial to understand that each component of your website is important. If you don’t know how to build a good website, you can outsource it to someone who does. Before you hire a professional, be sure to check out the websites they’ve created to ensure that they are getting good traffic, look professional and that they can help you build your vision.
Your website represents you and the hopes you have for your business. It’s your responsibility to make sure it does just that because you know how important your website is to your marketing; to your business growth.
What will you be doing in the next 90 days to make sure you have a great website for marketing? Drop your answer to this question in the comments. What ONE thing you intend to carry out NOW to improve your website from a marketing point of view.