Time to consider blogging for your business
Even though you may be in denial, regardless of the type of company you have, you need to be blogging. You may not even think of yourself as a writer, it’s still essential because your business blog provides other touch points with your customers. Blogging doesn’t need to be difficult and there are several good reasons you should do it as part of your customer outreach. With your business blog, you can:
Make more personal connections
Like social media, your blog gives you a chance to connect with your customers on a more personal level. While your website is a static page that simply tells them about your business, your blog is interactive. It's a way to start a dialog where they can leave comments and get to know you better. Your blog gives your business a human face. Make sure that you use it that way and reply to each comment your readers leave.
Grow your expertise and credibility
One of the best things about a business blog is that it gives you an opportunity to establish your expertise and build your reputation. You can blog about things you know. For example, if you're a law firm, blog about simple legal questions people have. If you're a cleaning company, share some easy house cleaning tips. Your blog shows your website visitors what you know and this helps develop trust in your business.
Customize your marketing
Blogging offers a much more effective and lower cost way to promote your business than other methods. If you want to place advertisements on other sites, this costs a bit of money. Other costly methods don't make the same kind of impact that a blog written by you makes. You also get information on your target market through their reading behavior and comments.
Reap Search Engine benefits
Adding a blog to your static website is a great way to attract traffic from search engines. The search engines favor sites that have fresh, updated content. If you write just one blog post per week, you'll see more searches coming your way, especially if you choose a few good keywords for each post. Write two or three blog posts a week and you'll really see your traffic climb.
Get visibility for your products and services
Through your blog, you can tell your customers about your products and services. Let them know about discounts, special offers, new inventory items and offline events that you're participating in. You can also add a feed to your social media sites so that every blog you post shows up there as well.
If the idea of writing leaves you cold, or perhaps makes your heart race (and not in a good way), don't despair. Blogging isn't like writing the Great American Novel. You already have an idea what you customers need. Focus on customer wants, needs, interests, and questions. Make your posts short and conversational posts as if you're speaking directly to them. Pick something related to your business and share your expertise with them. Your business blog doesn't need to reinvent the wheel or offer the cure for cancer; it just needs to be helpful and engaging.
Now that we've started to clear some of the excuses you've been leaning on to avoid developing your blog, which one of these 5 reasons do you think will give you the boost you need to take advantage of blogging for your business?
What are your reasons to keep resisting the benefits of blogging?