If you've decided to outsource your daily social media tasks, there are a few things to keep in mind when looking for the right person for the job. Some people are simply better suited than others. Let's take a look at a few of the most important skills a social media manager should have:
First things first
If you have an English-speaking audience, one of the first things to take into account is that you really should consider getting a native English speaker, even if it costs a few bucks more than someone from a developing country. The peace of mind and easy communication is well worth the extra money. They should also, of course, be good writers with flawless grammar. There's nothing that looks more unprofessional than a big company making basic spelling mistakes.
Consider previous experience
Next, consider hiring a manager with previous experience in your industry, as that will just make them that much more effective working for you. They'll be able to better determine what your audience responds to, and it will be easier for them to answer any questions they may get from your fans and followers. If this is not possible for some reason, consider teaching them the basics of your niche before letting them handle things completely on their own.
Something else that's important is their research skills. If they're not effective researchers they'll have a hard time coming up with new content to post on your social media properties, especially after some time when the "low-hanging fruit" has already been picked and posted. If you're uncertain about this you can always construct a small test assignment that you give to potential candidates in order to determine their skills.
You’ll want to consider the person’s willingness to learn new things since social media is always evolving – often so fast that it’s hard to keep up. That is, however, part of the job for a social media manager. If they’re not willing to stay updated with the latest trends, they’re not going to be very useful in the long run. Ideally they are passionate enough about social media to consider it an interest, meaning they’ll spend time outside work hours updating themselves with the latest news.
You may also want to look for someone with good complementary skills, for example the ability to design and edit images. This will make posting new content much easier, and they'll even be able to make their own unique images with chances of going viral. The same applies to videos, of course.
Finally, once you go out there and start looking for that perfect candidate, know that it may take some time before you find them. There'll be dozens of people competing for your attention and your business. Especially if you go on the large online freelancing sites to look and you may need to sift through a lot of poor applications to find what you're looking for. Usually the best way to conduct the search is looking in more than one place. An example might be to post a job posting on the freelancing sites, while also sending off e-mails to people you find in Google and on sites like Backpage and Craigslist.