Take advantage of your expert status
As you grow your business, you’ll be looking to increase your reach and to have a bigger impact, particularly online. One way to have a bigger impact with your online marketing efforts is to ramp up your exposure. You want more people to get to know you as an expert, to turn to you for your opinion and to become “top-of-mind” when they are looking for your particular products or services. You have seen it in practice, on TV when a new show is coming – teasers, sneak peeks and little bits of information come out about the show, the strategically placed articles and conversation starters on social media. These things come into play when you ramp up your exposure, when you move into your expert status.
Becoming known as an expert in your niche is a lot like that. A little sneak peak at a time will go far in pushing you toward expert status. It’s a fabulous way to make a big impact quickly. People listen to experts, sign up for their lists, and wait with bated breath for their next offering. You can do this when you ramp up your exposure by becoming an expert.
Some ways to start getting more exposure are:
Blog More – There are probably more places that you can submit blogs than just your own site. Linkedin.com offers an opportunity to publish on their platform, and there may be other opportunities within LinkedIn groups that you are taking part. Take every chance you have to get your information out as the expert with your byline whether it’s online or offline. Share your blog posts within Facebook groups. There are any number of groups where you can share and help others based on your area of expertise. Just make sure to follow the guidelines of the group!
Guest Blogging – Mentioned above, but a little different. Find blogs that deal with your audience but are not competition that have a higher ranking than your blog (or the same). Send information to them offering to guest blog for free once a month with an original article in exchange for a byline with a link.
Publishing a Book – It’s so easy to become published now that Amazon offers Kindle Direct Publishing. You can sell your book, or offer it for free to help get the word out about your business and expertise.
Joint Ventures -- A JV with someone who offers complementary products and services to the same audience you cater to is a great way to spread the word about your products and services. You both can use each other’s resources and skills to make something completely new and awesome for your audience.
Speaking Engagements – It might be out of your comfort zone but speaking either online at webinars or at in person events is a great way to become known as an expert in your area. The more you can speak about what you know the better.
Interviews – Not only should you interview other experts for your own podcast or blog, you should agree to be interviewed as often as possible to get your message out to your audience. The more ways you’re presented as “the expert” the more your audience will see you as the expert.
Social Media – Promote everything you do via social media and ask your audience to like, share, follow and engage with you on social media. Answer questions people have, and stay on top of issues that arise.
Participating in these activities and anything else that you can think of that will increase your exposure will help you gain expert status a lot faster than if you did nothing. As you add one of these new elements to your roster, take your time to become comfortable with what you’re doing so you can bring your best self to the opportunity. You’ll want to give each new venture plenty of time to work before adding more to your schedule.
What will you do to ramp up your exposure so you can get heard? If you had to pick one item from the list as your starting point, what would it be, and why? I’d love to hear about your choice in the comments.