Do you say "I hate sales?" It's time to overcome!
You’re not the first to say just how uncomfortable selling seems to be. Some will even say how much they hate selling, and in fact some admit to becoming squeamish at the whole idea. Even though the image many of us have of selling isn’t positive, the ability to sell is essential if you want to run your business, especially if it’s an online business.
If you suffer from an aversion to selling, this is something you'll clearly have to get over in order to be successful. Let’s look at it from a mindset point of view. When you focus on this task you come to realize that it only takes a change of mindset. Let's start with this one:
Selling is helping people
One major reason people hate selling is that they see it as something manipulative. You're trying to convince someone to buy something against their will and using dirty tricks to do it. But if you're offering a product that's actually helpful for the prospect, there's no manipulation involved. You're "serving" them, not "selling" to them.
For example, let's imagine that you're selling coaching sessions to help clients build an internet-based business. Rather than convincing the person to sign up by emphasizing your skills and credentials, you could offer a free session where you teach a few crucial things they can apply today to get results. Once they try what you taught them, they'll realize the value of what you offer.
Listen to your prospect
Another reason we hate selling is that it seems pushy and annoying. The typical image of the salesperson is someone who's talking a mile a minute and overwhelming a prospect until they are helpless and ready to buy.
Actually, in order to sell well, you need to be a good listener. You need to understand your prospect well and understand their needs. After offering your service, follow up with them to see what they liked and what they'd like to see improved or changed.
A personal process
We often see sales as impersonal. People are just numbers. You go for quantity over quality, hitting as many prospects as possible until one buys because it's a numbers game. But good salespeople connect personally with their prospects. First, you make a personal connection. Then, with respect for your prospect, you work together to find solutions to their problems.
Many of us hate selling on a much more gut level. The reason it makes your skin crawl is because of those two simple letters: NO. To put it simply, rejection hurts. Even when you know it's not a personal rejection, it can still sting when you go to great effort to explain your product and the prospect, in the end, says ‘No’.
There are many things you can do to build up confidence. Confidence grows naturally through experience. The more you face rejection, the tougher you get to it. But you can also gain confidence by understanding your product well and how it genuinely helps people. If you know the strengths of your product, you can better communicate this to prospects.
Get more about how to create an effective sales strategy that turns prospects into buyers when you download this cheatsheet called Turn Prospects into Paying Customers. Click below!