Get a handle on social media to grow your business

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How outsourcing social media can help your business grow

If you’re like many business owners, you’re probably overwhelmed by the different social media platforms and nowadays most business owners are scrambling to make the most out of social media. There's no denying that a successful social media strategy can be very effective in increasing customer loyalty, grow your brand and even driving direct sales. Since social media is still in it’s infancy, your choices will only increase, change and become even more important to your business.

The thing to remember is, managing a range of social media properties is a time-consuming task. For best results there needs to be constant updates, ideally several times per day. You also need to respond to fans and followers quickly when they contact you, meaning it's usually not OK to just check your messages once per day. In addition to being time-consuming, it's also quite the minefield and it's easy to take a wrong turn and actually end up harming your brand.

Consider outsourcing your social media

These are good reasons to consider outsourcing your daily social media duties to a skilled professional - a social media manager. They can handle the whole thing for you, from posting new content to replying to discussions and forwarding support questions to you.

This will free up your time, allowing you to focus on other activities in your business that you perhaps enjoy more, or find more profitable to work on. You also won't need to keep up with what's happening in the social media world (which is constantly evolving at a quick pace), as your social manager will stay on top of current trends and the latest and most effective techniques.

The tradeoff

The tradeoff, of course, is that you'll have less control over what goes on your pages if you let someone else handle it. Sure, you could theoretically require that all posts and comments are approved by you before they go live, but it's not going to be effective at all, and your social manager will most likely be very annoyed with this. It's better to just try to find someone you can actually trust to handle things well on their own, and give them enough authority and autonomy to do so. Just tell them to always come to you if they have any questions or feel uncertain about something.

What you can't deny

There’s no denying that the question of money is going to be staring you in the face. A skilled social media manager will cost you, but in many cases it will be worth it. You'll save time, and you'll most likely get much better results than you would've gotten if you were to try doing everything yourself. You’ll have your time and talent available to satisfy, grow and amaze your audience – turning that into more money. A skilled social media manager will more than pay for themselves.

 

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