Looking for the perfect social media manager


When you start to look for some one else to manage your social media, you’ll find there are many options available to you if you're looking to hire a social media manager. Before getting started though, it's important to know that the search for a social media manager can be lengthy and sometimes difficult. Just remember that it's always better to take some extra time and carefully research the right candidates, rather than rushing into something with the risk of hiring the wrong person for the job. Here are a few ideas on where you can conduct your search:

Search engines

A surprisingly effective method of finding skilled labor is simply using Google (or Bing if you're so inclined). Just search for a term like 'social media manager' and you'll get many results - hopefully at least one will meet your requirements. Keep in mind though that in order to rank highly in Google, a company or freelancer needs a significant budget. This may mean that it's mostly larger and more expensive agencies that appear highly in your searches, so if you're looking for someone more modest you shouldn't be afraid of clicking past page 2 or so in Google.

Freelancing sites

Thousands of jobs are filled on a daily basis on the major online freelancing sites, and you shouldn't have a problem finding a skilled social media manager on a site like Elance or oDesk. Be prepared for a flood of applications though, especially if you specify a generous budget and you aren't too specific in your job description (actually, most people will not even read that but just apply anyway hoping for the best). The difficult part here is wading through all the unqualified applications looking for those few people who actually meet your criteria.

Classified ads

Classifieds have always been a great place to look for workers, especially if you live in a big city and you're looking to hire someone locally (perhaps you need someone to come in to your office to work). If you live in a less populated area it may not be very effective, however.


If you have any friends in a similar position as yourself, check with them if they can recommend anyone to you. You could potentially save lots of time and effort by eliminating the search process and just hiring someone who comes highly recommended from a trusted friend or colleague.

In-house "Outsourcing"

If you have the staff that have the skills you need, don't forget that it's actually possible to have someone from your existing staff to help out with social media duties. You should only do this if you have an employee who's actually skilled with these things though - don't do it just because you don't want to spend the time looking for a specialist. Remember, the specialist will be worth their weight in gold as they focus their attention on your social media needs. They will have a direct impact on your ability to reach potential customers and methods for turning them into paying, loyal customers. That’s why you’d want to hire them.