How these essential tools can help you scale your business
Things have been going well in your business, and you've reached the point where it's time to scale up your processes and probably your tools so you can take care of the additional tasks, more sales and especially to support your growing list of customers. You'll need all the help you can get. There are a number of tools you should think of as being essential, because as your business grows, you'll need to satisfy your current situation while you scale up your business.
Here are some of the best tools out there to help you build your business. Let's start with:
The essentials: Google Analytics
How do you know if your business is growing without tracking metrics? Google Analytics offers more metrics than any business can use. You can create customized reports that tell you exactly what's working and what isn’t. Google Analytics is free, but there are also premium programs you can use if you want more options.
The essentials: Email Autoresponder
You can use your email autoresponder to do more than just manage your list and send emails. Some things you can do include:
Segmenting your subscribers and send different offers to different groups
Asking a question or running a survey to get feedback from your list
Integrating with social media so that you're sending your email subscribers there and your social media followers to your list
The essentials: Content Management System
As your business grows, you'll have a great deal of content to create – blog posts, landing pages, websites, social media content, and more. A content management system, or CMS, helps you manage all of it. These programs also offer additional tools to help with content marketing. Popular low-cost programs include WordPress, Squarespace, Weebly, and Wix.
The essentials: Accounting Software
You may want to invest in accounting software to help you balance the books. This is a skill not every business owner has and it gets more complex as your business grows.
An accounting software program can help so that you don't need to hire a full-time accountant. Good accounting programs include FreshBooks, Zoho, and QuickBooks.
The essentials: Customer Service Automation Tools
With more customers, you'll spend more time on customer service. If you can automate some of the routine tasks, this can help to free you up for more important things.
Examples of these tools include a chat bot on your website or an interactive FAQ. AgileCRM, LiveAgent, HubSpot, and NetSuite are good CRM programs.
The essentials: SEO Tools
These are marketing tools that help you manage your search engine optimization. They offer features such as insights, keywords, analytics, content management, research, and more, all in one package. Some good SEO tools include MOZ, SEMrush, and Ahrefs.
The essentials: Project Management Software
If you have a team working with you, project management software can help keep you on track. This is a program that integrates all of your systems, facilitates communication among team members, helps to set and reach goals, and manages busy schedules. Software programs include Wrike, Asana, Airtable, and Zoho Projects.
The essentials: Social Media Management
For most business, social media is an important part of growing and engaging the market. However, it’s tough to handle multiple social media profiles at once.
Social media management programs allow you to put everything on one dashboard, and offer additional tools for research, automation, keyword optimization, and analytics. Hootsuite, Sprout Social, and Buffer are three of the most popular options.
These tools, along with a comprehensive business growth plan, are what you need to achieve your goals. Wondering how to go about the planning you need to get started? If so, I'm offering a full course here called Business Building Bootcamp on growing your business strategically step-by-step. Check it out and get moving!