Get better business with a marketing plan

CreateMarketingPlan.jpg

Why you need a marketing plan for your business

You’ve got to admit, it’s not as easy to get to your goal without a plan, and a marketing plan really should be in place for you to succeed. It doesn’t matter how you look at it, you marketing plan is part of your business plan and your marketing plan informs you how you’ll get the word out about your business to your audience.

You don’t have to write a huge book about the marketing plan, but you do need to write out something to help you with marketing. You’ve been winging it long enough. Decide now to stop shooting yourself in the foot as you try to move forward without a plan because it’s like shooting in the dark.

With a plan you can actually plan for success instead of hope for success. 

A marketing plan helps

You complete your market research – It’s crucial that you learn about the market you’re doing business in. You need to know about all aspects of the business, the competition, and your audience.

A marketing plan helps

You determine your competition – Who your competition is, is just as important as what types of products or services they promote. It’s obviously not going to be just exactly like yours, so learning all you can about them helps you differentiate yourself and your products from theirs. 

A marketing plan helps

Plan marketing strategies – One of the most important parts of the marketing plan is the strategies you’ll be using to get the word out about your business. Will you use a website, blogs, content marketing, brochures, online ads, offline ads, networking or something else entirely? What type of results do you believe you’ll get for each of these?

A marketing plan helps

You create a budget – When you learn more about your market and what it takes to get a customer, you can make a budget that is realistic to help you get more customers and make more money. Want some suggestions for marketing on a shoestring? Read this post: Tired of marketing your business on a shoestring?

A marketing plan helps

You create goals – Without knowing a lot of information about your demographic, product, service and budget, it will be hard to make goals. When you create the marketing plan you’ll determine this information, and it will help tremendously. 

double click to read this article

double click to read this article

A marketing plan helps

You evaluate the plan and results – One part of a marketing plan that is ongoing, even after it’s been written down in black and white, is the fact that periodically you need to evaluate where you are. What type of results are you getting, and are they what you expected? Can you change anything to make it better?

A marketing plan helps

You determine your Strengths, Weaknesses, Opportunities and Threats – When you create a marketing plan, you are also doing research that helps you conduct what is called a SWOT analysis. You’ll be able to get a 360 view of your business and the things that can affect your business, for good or bad.

A marketing plan helps

You make smarter decisions – With all this information pulled together, you’ll be able to make a lot smarter decisions about your business. The decisions you make will save you money and make you money.

This plan, this marketing plan is one of the most important pieces of your overall plan for your business. With it you’ll have the Who, What, Where, When and How to determine how you’ll get the word out about your offerings so that you can make more money and have a more successful business. Isn’t that worth the time it takes you to put this plan together? If you're planning right now, which one of these eight strategies will be a stretch for you to complete?