Is it time for a mindset shift?
In previous posts, we talked about the need to get to know your customers and email list subscribers. We also made a note that this knowledge will touch all your marketing collateral, such as your website, sales pages and email newsletters. To take full advantage of the inroads and lucrative opportunities that come from using these methods, you may need to develop a content marketing mindset.
We explored the need to develop your content theme to explain how your products are different from your competitions’, and how your content solves your audience’s problems across all your channels – and in one voice.
These days, it’s not enough to ignore the need for your online content because “my business runs on word-of-mouth and that's enough.” It doesn’t matter what type of business you have, marketing online is going to be so lucrative it cannot be ignored.
Few people go to the phone book anymore when looking for a business. Do you know where your phone book is? Instead, they look for a business online. After that, they ask their friends online and do a lot of research online before making their purchasing choices.
Whether your business is online or offline, this advice will increase your sales exponentially. What will you do to build a mindset that takes content marketing into account? You’ll do well to keep these steps in mind:
Build your trustworthiness
The first step toward developing a content marketing mindset involves using the online world to build up your trustworthiness or credibility. Using your blog, participating in social media, publishing reports and white papers and more to make sure that your reputation is well represented online.
Complete all areas of your every social media profile and don’t start an account unless you are willing to keep it up to date at least weekly.
Connect with thought leadership
Getting to know thought leaders in your industry can rub off on you and help you become a though leader in your own right – eventually. Find and follow thought leaders in your industry, comment on their blogs, offer donated original content and review their products.
If you have a podcast, Interview them. Become part of their circle by learning about them and growing a relationship with these people you admire.
Understand your own business
As you are building credibility and connecting with thought leaders, study your niche and your business. You need to know everything there is to know, inside and out. That way when someone asks you a question you’re ready with a good answer and “sound bite” that can be used, makes sense and is true representation of what you do and what you stand for. Plus, you’ll have more to say (blog) if you know more.
Get used to strategic publishing
Learning to think like a publisher is key these days. Developing a publication calendar will help you understand what information you’re going to share with your audience over time. If you take the time to develop a calendar, you can match product launches with the content.
Doing without a publication calendar is a huge mistake. Planning in advance from day one will make sure that everything you do has a purpose.
Grow your own online space
In the old days of marketing, content marketing consisted of sending out duplicate articles to article directories. Today, content marketing consists of filling out your own online space with content before you even think about donating to any other sites.
The more relevant, useful and enlightening content that you can put on your own online space, the better for search engine optimization (SEO), and the better for your audience.
Who’s in control? You are
Sometimes, as a business owner it can be hard to remember who is in control. But, if you can accept that you’re in control of your own business and your own intention, you’ll have a better chance of successfully developing and following through on your ideas, as well as meeting your goals.
Build your lists
Always be building your lists. It’s one way to remain in control. Your email lists are the difference between success and failure when it comes to marketing online. Set up sign-ups for your newsletter or lists on your content and on your websites in ways that your audience cannot refuse.
Also, provide value by using the lists appropriately to build relationships and provide information.
One way to build relationships is to build online communities through your content marketing. Using your content, lists, and social media networks to build a community is an crucial component of content marketing today. Because just producing the content isn’t enough; you must push it out to your audience, too.
Finally, once you accept that content marketing is an important element of marketing today for all types of businesses, you can adopt the content marketing mindset that will help you to get on board with the right marketing plan that will move your business forward. What should you do next? Choose one item from this list to focus on for the next 30 days. Which one would you choose? Tell us in the comments!