It can be rewarding, it can be good for the soul and definitely, it is a necessity. Even so, the fact remains that it is always, in a sense, labour because work is work. No surprise there!
When times get rough
For all the times that life or work is frustrating, there are an equal amount of times when they are rewarding. For every time that life or work is mind-numbing, there are other times when they are inspiring. If you insist on ignoring these facts it's easy for you to fall into a downward cycle of unproductivity. If you choose to focus only on the high points of what you do, the downside of what you do can rob you of the inspiration those high points provide. If you choose to focus only on the downside, you'll be robbed of the ability to see the positive aspects, let alone achieving them.
In order to work successfully, your business has to balance the pieces. As a business owner, you have to fins a way to strike a balance between a sunshine and roses attitude towards your work and a doom and gloom, rat-in-a-cage attitude. Getting and maintaining the balance on your own can be difficult over the long term. This is where business values come into play.
Your business values
A set of business values can provide the power you need to get through a rough patch, a tough job or a down-slide in fortunes. A value set can also act as a counter balance against unrealistic outlooks and expectations brought about by personal or business successes. In other words, celebrating success is natural, ignoring the fact that there is hard work to be dones in order to maintain that success is not.
A set of business values provides this ability in a couple of ways. First of all a properly developed set of values can serve to encourage the growth of a beneficial set of attitudes towards the tasks at hand. These attitudes encourage success, but are realistic about the ups and downs that the road to success can bring. Second, your values also encourage your personal growth. Finally, these values set the tone of your connections with your business's clients. Your clients can see that your promote a steady attitude towards work. A set of attitudes that are both professional and attractive. The real you.