Brainstorming blog post ideas

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An easy method that works for everyone

When it comes to writing blog posts there’s always that moment when you draw a blank and forget everything about the type of content your audience wants to read. There are ways around this momentary lapse of creativity and that’s what this post is about. Here’s a great fall back you should add to your content mix creation activities.

Brainstorm blog post ideas based on categories

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There is nothing worse than sitting in front of your laptop, attempting to write a new blog post with nothing but a blank screen staring at you. We all have those days where inspiration just doesn’t strike and we can’t come up with a single workable post idea. 

Or maybe you’re in a rush and you need something quick you can write and publish to stick to your blogging schedule and keep your readers happy. You don’t want to spend a bunch of time trying to come up with something to write about.

In either case, it’s nice to have a list of blog post ideas ready to use. And that’s what this post is about. We’ll walk through a simple little brainstorming exercise that will result in dozens of blog posts ideas you can use over the coming weeks and months, or whenever you need a little extra inspiration. 

Sit down with a notebook and pen, and let’s start brainstorming a whole list of future blog posts. I prefer to do this exercise with pen and paper, but if that’s not your thing, use a word document, spreadsheet or whatever you prefer. 

Step #1 – Go to your blog and make a list of your categories

Start by making a list of all the categories on your blog. You may have a good idea of the main ones or the ones you use the most, but there may be some you are forgetting.

You haven’t been using categories? You should set up a few categories as possible. Think of these as high-level groupings, and be prepared to use tags for finer filtering. I use 6 categories and approximately 10 tags for my blog (you can find my categories in the sidebar if you want to check them out). By the way Uncategorized isn’t a category. It’s worth the time to set this up with a purpose. Your readers will thank you.

Go to your blogging interface or back office and look up the categories you have set up. Copy them down in your notebook, leaving at least 10 lines of space below each category. 

Step 2 – Come up with at least 10 blog post ideas per category

Now that you have your list of categories, come up with 10 blog post ideas for each category. Don’t censor yourself, just jot down the first things that come to mind. Remember this is a brain storm. The idea is to generate ideas. You’re free to tweak, edit, and reject them later. For now, get them on paper and come up with a long list of potential post ideas. 

Step 3 – Rinse and repeat...often

One of the best things about this approach is that you can repeat it whenever you need a new batch of blog post ideas. By the time you get back to this brain storming technique (which means you’ve used up all the previous ideas), it will be easy to come up with fresh blog post topics for each category. And since you’re focusing on coming up with ideas for each category, no area of your blog will be neglected over the coming weeks.

Do you think this method will work for you? Give it a try and see if this simple idea doesn’t help you generate a long list of future blog post topics.

Want more? Check out these blog posts - you might find them helpful.