So, what are you going to write about on your blog?
Once you’ve decided to add a blog to your marketing and communications plans for your business, it’s time to get down to the good stuff. Just what will you be writing about? A good blog engages its readers and encourages them to get actively involved. Unlike regular static websites, a blog can be thought of as a two-way dialogue opportunity, unlike a regular static website. It's a means of communicating between you and your customers. When you have an engaged set of readers, you’ll enjoy a boost in loyalty and you’ll have an active way to keep them coming back for more. There a number of simple ideas to get the interaction going. Here’s a few right now.
Customer success stories
Similar to case studies, customer success stories work as testimonials for your business. When a customer thanks you or tells you how your business helped them, ask them if they'd mind being featured on the blog. If they prefer, keep them anonymous. This is a great way to show directly what your business can do for people.
Case studies lead the way
Case studies are great because they accomplish so many things at once. They attract readers, showcase clients, educate customers, and show off the benefits of using your business. A case study gives them concrete information they can use and also shows the results that your business gets.
Lists and checklists
Lists and checklists are loved by all for a reason. They're easy to read and digest. They also get lots of reader comments going, especially if you ask them at the end, 'What are some of your ideas?' Top ten lists are always a crowd-pleaser, as well as biggest mistakes to avoid.
Creative ideas for your products
One great strategy is to write blog posts that show people how to use your products in creative ways. This not only informs them with new ideas but also shows off the benefits and versatility of what you offer.
Contests and giveaways
Hold a contest through your blog and offer a prize to the winner. Make sure that you promote your contest on all of your marketing channels including social media, your website and your offline materials. The goal is to get as much traffic to your blog as possible. Post the rules online and tell them about the prize you're offering.
Videos and live streaming
You don't have to write your blog posts. You can also create videos. Videos are great because they show rather than just telling. Make videos that teach your customers something from your business expertise. Make it fun and you'll increase the chances of your video being shared and going viral.
Infographics are visual representations of information. They give your readers another way to digest the information you offer. You can make your own infographic using free online programs, like Piktochart or Canva. Take the information you want to convey and make something creative with it.
There are lots of options to help you mix it up on your blog. It’ll help make it more interesting and stop you from getting bored as you go about creating content. There’ll be days when it’s all about an informative infographic; other days, they do a video explaining some key points, or perhaps a live stream video to speak directly to your audience. You might talk about a new product in one post and offer a list of simple tips in the next. Vary your blog posts as much as possible and keep your eye on traffic analytics. Your stats will tell you what works and what doesn't. Keep trying out new ideas to see what sticks with your readers.