The main ones? Better sales & higher revenue
As you move to sell more of your products and services online, you’ll want to be as effective as possible. How do people manage to sell more this way? They do it by being organized. They take the time to understand the value of organization and recognize that everything goes much more smoothly if you take the time to get properly set up before you launch. We're all familiar with the saying “Failing to plan is planning to fail” and it is absolutely true when selling online. Is it worth the work? You bet. It’s one of the main benefits of being organized in your business.
You can start the whole getting organized thing by starting with these basic steps:
Clarify your goals and priorities
Start by clarifying your goals and priorities. What is your overall sales goal? State this goal as clearly and specifically as possible. Determine how much you want to earn and when.
If your goal isn't to sell but to nurture prospects, state this as well. You may want to work on your branding, gain exposure, or build relationships with your audience. Choose some specific metric that will help you determine whether you've reached this goal. For example, you might say something like, "Grow my list to 500 subscribers."
If you have more than one goal, prioritize them. Decide which is most important so that you can focus your efforts there.
Manage your time effectively
Block out time to work on sales activities. Put these time slots on your calendar and choose a regular time to do this. How much time should you spend on sales activities? Start by deciding how much time you can reasonably devote to sales and then increase if you feel you need to.
The important thing is to put these blocks on your calendar. You need to check in regularly with yourself on your sales follow up. Give this the same importance you would give a meeting with an important client or the deadline for a job. Set aside a time and remove all distractions so you can focus solely on the task at hand.
Get your tech tools in order
Before you launch your latest offering, determine what tech tools you need to use. For example, you might need a download page or a shopping cart. Research the software and platforms available. Start by seeking referrals from friends. Read online reviews and see what others saying. Look for tech tools that have the features you need and don't pay for extra features that you don't need. Choose tools based on how they make your sales process easier for your customers.
Test your tech stack before you get started to make sure it works and the process is smooth. Make plans for and line up your tech support in case there are problems.
Get delegating and automating
You don't have to do everything yourself. You can save yourself a considerable amount of time by delegating to your staff or outsourcing. Find someone to do the tasks you can’t or don’t want to do.
Make flowcharts and other training materials for tasks you'd like to delegate, and a system for training and monitoring performance.
You can also automate certain tasks. Find tools to automate routine tasks that drain your time. Once these tasks are taken out of your hands, you'll have time to work on more high-level issues.
You can get more about how to create an effective sales strategy that turns prospects into buyers that will work for you. Download a copy of our Turn Prospects into Paying Customers cheatsheet, right here!