Blogging for your business
When new businesses finally get their website up and running, their site is usually built with a blog page, waiting for the business to create content to share with website visitors. So, for the first few weeks or months they occasionally add content to the blog page (usually when they have time). This is one of the biggest mistakes people make when trying to promote their business.
They get busy and then they give up on blogging. One of the best tools you have at your fingertips to build traffic to your website is your blog. The blog is almost always the number one way that people find their way to your website.
Remember that blogging is not exclusively about writing articles. It can take many forms, and you can mix and match so have some video as well as interesting audio and more. You get to work with your favourite type of content creation to reach your readers who value what you have to say. So why is blogging in any of it’s forms worthwhile?
Key points that explain the value of blogging for your business
Blogging helps to connect you to your customers – A blog is a great way to connect with your customers. If you open up your blog to comments, then it’s more like a busy message board or forum, provided that you answer and enter into discussions with everyone who comments on your blog posts. Not only that, those comments are also great for SEO.
Blogging is great for SEO – Your blog is perfect for improving search engine optimization because you can write keyword-rich, authoritative articles full of information that your audience wants to read and needs to know about. Search engines like often updated websites and the easiest way to update a site often is via the blog.
You Can Create New Products – Through blogging, you’ll be able to analyze problems your audience has, then come up with solutions for them. As you develop a problem and solution format, you’ll be able to use those blogs as future products.
Blogging helps to build Authority – When you blog about things in your business, your audience will get to know you better and realize that you’re an authority for the niche and topic that you’re involved in. Proving it over and over again through your choice of words on your blog will build that up even more.
Blogging helps to build relationships - Your customers will come to expect your blogs, and they will look at you as the person they want to learn more from. This is a great way to build relationships because if you post to your audience with them in mind, they feel like you’re thinking of them when you say something.
Blogging allows you to Tell Your Story – Aside from a great source of traffic generation, blogging is also a way to tell your story through your website. You can post about personal information that you might not normally do when it comes to business. But, do be careful and make sure you can somehow relate the personal insights to your business and audience.
Blogging offers free PR – Few things in life are free, but your blog, if you write the posts yourself, is about as free as it gets. Not only that, it’s also a very effective form of marketing. You can use the blog to reach out to others and even open doors for you for other types of publicity.
Blogging provides Audience Insight – When you blog and open up your comments to your audience, you can get a lot of insight into what they want. Just ask for feedback from your audience when you want more information from them. Then you can use that information for future blog posts, and products.
When you start a blog, it really seems to move slowly at first. It may take a few months of posting on a regular basis before you see a steady upward trend from your site visitors. You'll begin to see more comments, interaction and engagement giving you more information and ammunition for the future. You'll see more engagement as you continue and the upwards trend will not slow down if you never stop blogging.
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