Make the most of your newsletter
Now that you’ve decided to get serious about sending newsletters a part of your marketing activities, you’ve discovered something. You’ve come to realise that knowing what to put in your email newsletter is as important as creating one.
You’ve heard the saying: “The money is in your list” and you may not have paid much attention to it in the past, but if you don’t send out regular messages you’ll miss out on the additional income that an email newsletter can generate. Having a list of what to include in your email newsletter will help to make this job much easier to manage.
You can get carried away though, and It’s important not to over think each newsletter that you send out. Keep your newsletter simple, don’t make it too long, and always point the reader to something else such as something to buy, share or do. Help them make the next move.
There are any number of things that may interest your readers based on your niche and half the time that’s one of the problems you have. Saying that, here’s a list of things you need to make sure are well represented in your newsletter content.
#1. Tips and tricks - It’s always great to include a list of tips and tricks for your readers in your email newsletter. If you send out a weekly newsletter, once a month you could make a list of ten tips or tricks to use that involves putting your services or products to their best use.
#2. Special offers - You don’t have to send out a special offer every newsletter but if once a month or so you tell your newsletter subscribers about an offer that only they are getting just for being a subscriber, you’ll make them feel special. People love the feeling of membership and exclusivity.
#3. Engagement opportunities - Give your newsletter subscribers an inside way to meet up with you, either through live meet-ups or online webinars. Having one webinar a quarter or more often is a great way to engage your newsletter subscribers. You can even offer Q&A’s.
#4. Early bird notices - Tell your list subscribers about new products or services before you announce them to the world. Give them a few days to purchase at a discounted “early bird” rate. It’s a great thing to include in your email newsletters.
#5. Feedback questions - Using your email newsletter to get feedback on potential new products or services. It’s is an easy way to encourage engagement and you can do it via questionnaire or poll.
#6. Testimonials - Including a section for customer testimonials is a great way to recognize your clients as well as to provide social proof to newsletter subscribers who have not bought from you yet.
#7. Share buttons - Inviting your newsletter subscribers to share certain newsletters that don’t have exclusive material is a great way to improve your subscription rate, and will also make your current members feel included in your community.
#8. Legal notifications - Every newsletter needs to include all legal notifications relevant to anti-spam laws. If you go with the most stringent laws, you’ll be sure to cover all your bases.
#9. Opt-out information - While this could be covered under legal notifications, it’s important that you include opt-out information that is easy to find in every single newsletter that you send out. Don’t be worried about subscribers unsubscribing. It’s better to have a clean list of people who want to be there than a list full of people who resent getting your information.
When you make sure you include a variety of different things in your email newsletter all designed to get a response, you won’t be disappointed in the results. In addition to the nine items above, remember to include a call to action (CTA) in each newsletter that you send out. Without a CTA there is no point to the newsletter. So, be clear about that before you start.
Is there one item in this list you will take immediate action on? What would that be and what do you think it will help you achieve with your email list?