Top 6 posts about building your business blog
This post brings together a few of the top posts about some key points when you're building your business blog. It's not about the How-To, it's about the Why and the What of your blog! Let's start at the top:
It never fails. You want your posts to be appealing to those readers who can have an impact on your bottom line, whatever that might be and your headline can make or break the decision to read on to your great stuff. Has this happened to you? Agonizing, isn’t it? There are ways and tools that can help get your epic post out into the world and this post talks about what you can do to get the attention you want.
Your business blog gives you the chance to connect with your customers, a priceless opportunity to build relationships that can last for years. You can use your blog to build the all important Know-Like and Trust factors that will make your business a success. It's time to admit that blogging is the social media platform people don't talk about! Use it to your advantage.
Once you've decided to add a blog to your marketing and communications plans for your business, it's time to get down to the good stuff. Just what will you be writing about? A good blog engages it's readers and encourages them to become actively involved. There;s a number of ways to boost reader response. Here's a short list to get you started.
Even though you may be in denial, regardless of the type of company you have, you really need to be blogging. You may not even think of yourself as a writer (who said it's all about writing anyway?), it's still essential because your business blog provides touch points with your customers. Blogging doesn't have to be difficult and there are several good reasons to do it as part of your customer outreach.
As the year starts to wind down, there are a couple of things that keep coming up from clients that are now being referred to as “Goals for the New Year.” One of those infamous goals heard from small business owners is the blog goal.
A question came up from a client that made me stop and think long and hard about the small business owner experience. The talk was around changing her business and domain names to reflect her new reality and for improved SEO. This blog post is in response to some of the information shared by my client and getting a handle on what can work for you.