3 mistakes to avoid when building a list

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Sometimes size doesn’t matter

it's not all about size. When creating a mailing list, you’d be better to have an engaged list that is eager to hear and buy from you, so it’s a good idea to spend some time to develop the type of list that your people want to join. It’s not simply a matter of throwing every technique you can at it in the hope of getting the maximum number of e-mails.

While you might be able to get more subscribers in the short-term this way, in the long-run this will create more problems for you. Read on and we'll look at three common mistakes that many marketers will make in a bid to quickly swell their email list numbers…

Giving away the wrong freebie

Giving away freebies as incentives is a great way to encourage more people to sign up but it can also create problems. If you give away something that is 'too good' then you can attract subscribers who are only interested in getting free things… good luck getting them to pay for products later!

On the other hand, if you give away an ebook or report that is low quality or sub-par, then you'll risk demonstrating to your subscribers that you don't deal with quality. Again, good luck getting them to buy from you later down the line.

Learn more in this blog post: How to build your email list

Learn more in this blog post: 9 things to include in your email newsletter

Not getting targeted subscribers

Another common thing that new email marketers trip over is failing to target your subscribers. In other words, if you are giving away a product that isn't in your niche, or if you are attracting subscribers from a random source, then they won't be your target demographic or group.

A list of random e-mails is no more useful than a solo ad, so do try to find people who will be interested in what you have to say. Better yet, try to develop a relationship with them first via some content marketing.

Doing everything yourself

Many marketers want to do everything themselves to save money. That and your typical entrepreneur is naturally a control freak. But by doing everything yourself you will not only waste valuable time, but you will also risk doing a worse job than a professional would have done. Need a landing page written but can't write? Then consider hiring a writer. Need a web design made but don't have the eye for detail? Hire a designer.

Just as important is to use the right tools. There are many options available to address each step in your process so don’t try to do everything in Word, for example.
 
Avoid these three big mistakes and your list will grow faster and be much more relevant to you and your business as a result.