Grow your market influence
You’ve heard the buzz about webinars and you’re looking for another way to connect with your potential clients. While it may seem like a good idea, you’re not convinced. Sound like you? Well, here are 10 reasons you may want to consider.
I’ve been ruminating on this whole webinar thing for some time now, and have made it a point to attend webinars on a regular basis over the past couple of years. I’ve been on some great webinars where there was a lot of valuable information, well presented with productive ideas – many of which I’ve implemented in my own business. Others? Well, there’s been a lot of bad ones (and some really bad ones) along the way.
One thing I have noted though, is that webinars do give business owners (and particularly solopreneurs) a way to reach their potential audience in ways that increase their exposure, and potential sales opportunities.
Webinars then and now
Webinars used to be so complicated, expensive and flaky to set up that they were a nightmare to take on – often with poor results, but thankfully those conditions are changing rapidly. The change is enough to make webinars accessible to even a small and youngest businesses.
Times have changed and your marketing mix would get a boost by adding webinars.
Webinars can bring in new potential leads from all over the world, as well as help you engage with your audience in new, more personal ways. If you’ve not tried having a webinar yet, maybe the information in this post will help to convince you. I’ll tell you how I started out later in this post, but in the meantime here’s ten reasons to do webinars:
1. Build your email list
People who will pay to attend a webinar of a certain topic are your ideal audience and will be highly qualified leads that want what you have to offer.
2. Establish your expertise
If you need a way to prove what you know, webinars are a great way to choose. Giving talks about what you know has long been a way to show authority on a subject, but doing it online is even easier than driving for hours or flying all over the country to do it.
While some people enjoy this hustle, webinars offer some benefits over in-person events because you can do them from anywhere for anyone anywhere.
3. Network with others
In a longer webinar, if you add in something like an intermission with an open chat window, you have a great way to network with others. When you add in the preparation for the event, finding guests and possible joint venture partners (JV’s) is going to help you with reaching out to others.
4. Connect with more customers
The same way video is shared more than text content, webinars are enjoyed on a higher level than other types of educational materials and therefore are more effective. Well done webinars feel more personal even though they can actually be recorded and replayed.
5. Connect with audiences easily
There are many different types of features that you can use to engage audiences, such as the ability for the audience to ask questions live during the event, and the ability to hand over the speaker controls to a guest. Not to mention the ability to screen share and watch videos together and more.
6. Develop new information products
Because you can record your webinars, you can use them as future information products. Not only can you sell the recording as is, you can also transcribe the recordings and turn them into eBooks.
7. Easy to repurpose
Webinars are simple to repurpose. Turn questions into blog posts, break up videos into eCourses, put the transcript of a webinar into book form, and more. The sky is the limit; you can even turn clips into short YouTube videos.
8. Add a new stream of income
Not only can you charge for webinar attendance if you want to, but you can also turn the webinar into information products as mentioned before and sell them that way. There are so many things that can open up to you.
9. Cost of entry is the lowest it’s ever been
There are some great choices to use that aren’t as expensive as some of the traditional webinar software. It pays to do some research into your options as well as look at reputable reviews so you know what you will be working with. Overall, prices and features vary so be sure you know what you’re getting.
10. It’s Not Hard to Do
Believe it or not, you already have the technical knowledge to use webinar software if you can use your online banking system, or Skype. You may need some help with planning, organizing and implementing, but the technology should be straightforward to use.
I’ve added webinars to my marketing mix and it’s made a huge difference. I started small, adding a series of 30 minute “masterclasses” where my attendees and I get to focus on a single topic, broken down into 3 sections with a takeaway and access to a replay of the event. It’s one of the easiest things I’ve could done, acting as a great way to get my feet wet and it pays off every time I do one. I get to add interested leads to my list, ready to move on to the next step and to continue the conversation.
Planning and hosting webinars isn’t costly, and they’re not hard to do either. You’ll gain so much more out of hosting webinars and adding webinars to your marketing mix that you’ll wonder why you did not start doing them sooner.
Another thing that came out of the “learning about webinars" experience? The confidence gained has driven me forward into full on webinars, eCourses and online products. I only wished I’d done it sooner! I hope this gets you thinking about webinars and these 10 tips help you get going. It will change the way you market your business.