How to build your email list

How to build your email list

In a previous post, we talked about what to put in your newsletter now you’ve decided to get serious about sending an e-newsletter on a regular basis. This assumes you’ve got ways to get people to join your email list so they can get your mailings, including your newsletter.  The missing part of that conversation is how to get people to join your email list.

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Developing a content marketing mindset

Developing a content marketing mindset

We've talked about the need to get to know your customers and email list subscribers. We also talked about using this knowledge to inspire all your marketing collateral, such as your website, sales pages and email newsletters. To take full advantage of the inroads and lucrative opportunities that come from using these methods, you may need to develop a content marketing mindset.
 

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Prune or grow your business this year

Prune or grow your business this year

It’s a new year and you’ve made promises about the way you’ll run your business. You’ve decided to get really focused. You know that when you focus on something, it means that you’re paying attention. But the way we praise multi-tasking today, we’ve learned to give things our divided attention. What does this mean for you? Probably more stress and longer hours.

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